I’m beta testing an Amazon a-store. So far, I’m not entirely thrilled with it. The ideal use for it would be to make more pages like the Hot Stuff at The Org* page, with products I recommend for my various interests, but the astore building tool doesn’t allow for that yet.
Still, it’s pretty neat, in that it allows for embedding into webpages such that I could theoretically make a seamless store page on my website. Amazon.com is one of my favorite online merchants, and it’s because they continue to innovate with stuff like this that they hold my interest.